I generally don’t talk about influencer marketing much

because my clients aren’t at the point of an influencer. However, I do keep my eye on it for my own businesses or just in case one of my clients wants to work with a social media influencer after they’re a bit more established.

However, I read this article this morning from Mobile Marketer, and although long, I thought it would be a good piece to share so you can get a better idea of what influencer marketing is and how much fraud there can be on social, especially on Instagram.

“There’s no easy, quick win in this arena. It can’t be a transactionary approach; it must be a human approach built on honesty and authenticity. It’s really not about the likes and the shares, and that starts with thinking of influencers as human beings and not digital numbers.”

Brian Salzman

RQ agency founder and CEO

This quote at the end of the article spoke to me greatly because it’s focused on honesty and authenticity and looking at influencers as human beings and not digital numbers. The businesses Purple Essence establishes and consults with are built on honesty, trust and being authentic. I keep it real with my clients, letting them know, honestly, if I can do a task for them or not. In the end, being trustworthy and honest will always win — even if it doesn’t look that way sometimes.

What’s your thought on influencers? Were you aware all this fraud was going on behind the scenes?

I’d love to know your thoughts.