A bit of background on me…

I initially taught myself social media platforms (a LONG time ago), as I collaborated with local female business owners, up-and-coming comedians and aspiring musicians. As we chatted more about their brand and how they wanted to reach fans, I became aware of the frustrations that came up as these artists were trying to pave their way online and stand out.

Remember, it was the early 2000s.

Facebook hadn’t been invented yet, Instagram wasn’t even a thought, and websites were only for big companies. The best way to get info out to the masses back then was through word of mouth or email lists. Artists, actors, or anyone in the creative field had no idea how powerful social media and digital strategy could be and would be in the future. There were a few I followed, however, and I learned everything I could as these artists paved the way for others (Hi, Prince and Dane Cook!).

But, because I was a huge fan and wanted to help my local and non-A-list artists, I decided to learn what I could in my spare time (I’m always up for a good challenge!). I was working full-time and then basically hanging out on MySpace, Instant Messenger and chat rooms in the evenings. I didn’t realize it then, but due to all the work I did for my buddies, I ended up acquiring an expansive wealth of social media knowledge, basic coding (I still miss that) and I also developed a unique communication approach that I still use today.

My college education and passion lie in psychology and how people tick. So the psychology piece addressed not only the business side of brands but also the emotional side. I always knew that appealing to folks’ emotions was the way to keep people engaged on a website or social media page like MySpace.

If I was intrigued by a personal story or song, I assumed others would, too. The thing was large corporations were not doing this at the time, so there was an opportunity waiting in the wings.

Fast forward a few years, I’m now a mom of two and started a few businesses over time. Some flourished and some ended, but I use ALL the knowledge I acquired in many different ways. I blend the science of the mind with my deep and personal understanding of the “beingness” of people and groups. Combining my education in and outside of the classroom with my deep love of music and people, I create customized digital plans for clients that increase interactions and allow a deeper understanding of their brand. This understanding is KEY to growing your fan base but to also understanding yourself. Once you’re able to define who you are and WHY you do what you do (if you don’t already!), your tribe will align with you and your brand awareness will soar. THIS is your Essence.

Aside from being an entrepreneur and avid connoisseur of anything Prince, I’m a wife, mother of two insanely wonderful kids, a coach, practicing yogi, living my childhood dream as a tap dancer, sharing new tunes as a Peer2Peer music distributor and a publicly declared Target addict.

I was born in New Jersey, lived in Colorado in the late 70s, grew up in Texas, and now living the good life hanging out in St. Paul, Minnesota.

Thanks again for stopping by! If you have any questions, don’t hesitate to contact me. I love connecting with new folks and you’re no exception☺