When I talk to prospective or new clients and I see they’re not on LinkedIn, we always have a conversation about it.

“Should I join LinkedIn?” they ask.

And my answer is always: YES.

Here’s why: When most of us got on LinkedIn years ago, we hopped on because we were looking for a job. It allowed us to create an electronic resume while also connecting with like-minded folks. However, we didn’t know how to use the platform well, and LinkedIn really hadn’t given us a guidebook regarding how to maneuver the site. In the early days, I’m not sure they had a road map either but isn’t that how most startups and small businesses work? We have a solid structure, now let’s see what our clients do!

It’s time to get on the LinkedIn Train

Fast forward to now, LinkedIn is one of the fastest-growing social media platforms. “Should I join LinkedIn now or is it too late?” I tell clients it’s “the internet’s best-kept secret.” And, it’s not just about connecting with like-minded people anymore, although there’s a lot of that still happening. So my answer is still YES.

Today, for instance, it’s about creating and joining groups that will support you and your business. It’s about looking for people who are slightly ahead of you in business so you can learn from them. It’s checking out influencers to get inspiration to move forward. And yes, there’s even advertising.

Why bother joining LinkedIn?

My take as a digital strategist is that LinkedIn is a bit of a different animal than the other social networks. “What’s the point?” I get often. Or “I’m not even sure what to do on here.” — Understandable. Unfortunately, there’s still not a site guidebook from LinkedIn, but they definitely give you pointers. If you do a basic Google search, you’ll find several pages of blogs written about LinkedIn and its value. And, there are many who are only LinkedIn advisors or advocates. As someone who works in social media, I still have a lot to learn about LinkedIn, but I see it’s power, and I saw it even more today.

“This job has been the greatest, most fulfilling and transformational professional experience of my life. Simply put, it’s been a dream job.”

Jeff Weiner

LinkedIn CEO and soon to be LinkedIn's Executive Chairman

Recent developments from LinkedIn’s CEO

I happened to pop on LinkedIn this morning for a client, and this article flowed through my feed almost immediately.

LinkedIn is growing, folks. And it will continue to do so. If you’re not on there now, create a profile and connect. If you’d like pointers to get your page optimized or need some copyrighting assistance, don’t look any further than right here.

Feel free to send me a direct message, text me or call. I’d be happy to chat with you about LinkedIn or any other social media platform you may be wondering about for your business and what’s best for your brand.

Talk to you soon and don’t forget to connect with me on Linkedin!

Should you join LinkedIn? Do you see it’s value?

I’d love to know your thoughts.